Fundraising Tips

Marketing and Fundraising

Section: Fundraising Tips / Marketing Tips
15 February 2017 | Lipa / Croatia

From: Staffan Wennberg, Chairman of WTA

One thought I would like to leave with you is that direct marketing to be successful is almost more mathematics than creativity. Keeping track, analyzing the results on different files. So when working with a consultant on this or hiring someone – rather get the careful, mathematically-oriented person than the brilliantly creative one!

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