How to Build a Major Gift Culture

Section: Fundraising Tips
14 February 2017


Ben Case has had a long series of tips on “How to build a major gift culture.” The last of six well-developed points is The Power of Asking. The biggest reason people do not donate is because they are not asked! You can offer them the chance to participate in building a better world – in turning their resources into the “gold” of a better society. They expect to be asked and you will get valuable feedback. Initially, you may not talk about money – people respond to being asked a favor – to contributing information, advice or gifts. Listening is an important part of building a good relationship. The daily tips are stimulating and over time you will surely get some good ideas how to improve your fundraising. He is happy to send his daily tips to you – send an e-mail to the following address to register: