Unlock Success with Donor Research
· A Vision United – research proves that 78% of people give to a compelling vision. Vision unites an organization.
· Collect information – information about your donors plays a major role in success with your donor database. It needs to be part of the expected climate in your office to collect information about your donors. Start with basic information and continue adding to the database as you learn more about their hobbies, children, interests and passions.
· Contact Major Donors – make contact with any donor who has given $1,000 or more to your organization in the past three years. Building relationships with these people will help you find donors that can support your organization at a greater level.
· Online Tools – sometimes we just don’t have enough time to see every possible donor. We need a tool to prioritize our cultivation efforts. A tool that scans databases could be a catalyst for moving your major gift program forward.
