Members’ Area

Welcome to the WTA Members Blog. Here is where members update one another with their latest news and campaigns. All members can send their submissions to

‘Pink Tax’ Accusations Are Like Bikinis: Short On Substance

Section: Members Highlights / WTA Blog
16 July 2016 | ‘Pink Tax’ Accusations Are Like Bikinis: Short On Substance

Some readers aren’t going to like this, but the so-called pink tax reflects economics not gender bias.

Sorry, but sometimes the truth is hard.

The idea of a pink tax is that products aimed at women are priced higher than similar ones aimed at men. The reaction by some has been a series of screeds attacking corporate America as the home of a bunch of evil misogynists.

Their arguments are often like skimpy clothing: Short on substance.

While there may be women-haters in the halls of big business, the evidence regarding the pink tax just isn’t there. In fact, if anything, economics explains any price differences far more easily than bias.

Same economic principles, different circumstances

Men and women buy things in different ways and that changes how retailers price things. The examples often used are with razors or deodorant, but I think clothing retailers provide another useful example.

It’s fair to say that few clothiers ever get rich catering solely to men. The big money to be made is in catering to women’s fashion, and in general women demand more choice. Most men on the other hand will buy the same product year after year after year. That’s true for me and many of my male friends. I learned a lot about these differences a few years ago when talking with Angela Ahrendts, who was then the CEO of luxury fashion house Burberry.

Successful retailers respond with more items for women to choose from.

The result of these gender differences in shopping habits is that the floor space devoted to apparel aimed at women far outstrips that aimed at men. Here are some key points:

    • Retail floor space costs a lot, especially in high traffic areas.
    • Who pays for the extra floorspace dedicated to the women’s apparel? Ultimately the customers do. Because the business has to make a profit over and above the costs of operating.
    • Retailers who carry more women’s clothes in inventory will require more working capital.
    • Who pays for the extra working capital? Ultimately, the customers do.
    • Then there is also more inventory management needed for those extra products. People need to be paid to do that job.
    • Who pays for the extra costs? Ultimately, the customers.

You get the idea.

It’s not just women’s apparel. I’m always shocked that wide-fitting mens shoes cost a lot more than do those with a medium fit. The fact is that fewer wide shoes are sold, so to make enough money to carry them retailers need to charge more. In the end, I’d rather pay more for shoes that fit.

At the other end of the scale, take Henry Ford. He is famous for saying his cars were available in any color as long as it was black. That wasn’t aimed at restricting choice so much as in keeping costs down. More choices cost more, even if it’s just the paint color. So he went with one color and kept the price low.

That’s all it is — simple economics.

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New WTA Member: Ukrainian Economic Freedoms Foundation!

Section: Members Highlights / WTA Blog
17 June 2016 | Ukrainian Economic Freedoms Foundation / Ukraine


It was a real pleasure last week at the Atlas Liberty Forum in London to meet Maryan Zablotskyy in London from the Ukraine, who has established the group, the Ukrainian Economic Freedoms Foundation –

They are already issuing reforms, monitoring government spending, and winning battles. Find in the document here, UEFF PROJECTS, for their goals and focus for the year. We are happy to have them join the WTA as our newest member!

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Unlock Success with Donor Research

Section: Members Highlights / WTA Blog
17 June 2016 | Unlock Success with Donor Research

Unlock Success with Donor Research…
Advocace…Randy Bronkema…
Many nonprofits find it challenging to convert names in their database into major donors. So, how do we find and cultivate larger donors from our existing donor database? The answer is prospect research. Yes, research is the key. There are things you can do in your current database.

· A Vision United – research proves that 78% of people give to a compelling vision. Vision unites an organization.

· Collect information – information about your donors plays a major role in success with your donor database. It needs to be part of the expected climate in your office to collect information about your donors. Start with basic information and continue adding to the database as you learn more about their hobbies, children, interests and passions.

· Contact Major Donors – make contact with any donor who has given $1,000 or more to your organization in the past three years. Building relationships with these people will help you find donors that can support your organization at a greater level.

· Online Tools – sometimes we just don’t have enough time to see every possible donor. We need a tool to prioritize our cultivation efforts. A tool that scans databases could be a catalyst for moving your major gift program forward.

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The Movie Poverty, Inc. is now on Netflix!

Section: Members Highlights / WTA Blog
17 June 2016 | The Movie Poverty, Inc. is now on Netflix!

The mutli-award winning documentary about how international development and aid is affecting third-world nations, Poverty, Inc., is now available on Netflix (as well as other platforms too – see here)!

Check out the trailer:

“I see multiple colonial governors,” says Ghanaian software entrepreneur Herman Chinery-Hesse of the international development establishment in Africa. “We are held captive by the donor community.”

The West has positioned itself as the protagonist of development, giving rise to a vast multi-billion dollar poverty industry — the business of doing good has never been better.

Yet the results have been mixed, in some cases even catastrophic, and leaders in the developing world are growing increasingly vocal in calling for change.

Drawing from over 200 interviews filmed in 20 countries, Poverty, Inc. unearths an uncomfortable side of charity we can no longer ignore.

From TOMs Shoes to international adoptions, from solar panels to U.S. agricultural subsidies, the film challenges each of us to ask the tough question: Could I be part of the problem?



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Property Rights Alliance Launch New Video

Section: Members Highlights / WTA Blog
3 June 2016 | Property Rights Alliance / USA


The Property Rights Alliance (PRA), run by Lorenzo Montanari, has launched a new video to contrast the World Health Organization’s World No Tobacco Day on May 31st. The World Health Organization advocates for plain packaging or removing logos, colors, brands, and trademarks from containers.  PRA recognizes this as an attack on intellectual property rights which are fundamental to a free economy.


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Happy Tax Freedom Day United Kingdom!

Section: Members Highlights / WTA Blog
3 June 2016 | Happy Tax Freedom Day United Kingdom!

Tax Freedom Day is a measure of when Britons stop paying tax and start putting their earnings into their own pocket. In 2016, every penny the average person earned for working up to and including June 2nd went to the taxman—from June 3rd onwards they are paying themselves.



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